I normally don’t write any editorials because, frankly, I don’t see the point of it. You all think by yourselves and my opinions are pretty much as subjective as any of yours. However, today I’ll make an exception. I feel the need to express myself to all of you.
I’m on my return flight to my hometown after a two-days trip to the Big Apple. Broadway was certainly a highlight of my trip. Many of you will think that I went to see Wicked. Well, not exactly. For the first time in my life I have to admit I chose a Greek Island over Oz. But that’s not the entire point of the whole column.
On Wednesday night I went to see Mamma Mia at the beautiful Winter Garden Theater. Simply, because I enjoy the musical but mainly because I wanted to see and meet, if possible, the talented Liana Hunt. I’ve been following her career (and Twitter account) for a long time now –ever since she was first appointed as Sophie for the National Tour of the smashing-hit Mamma Mia. As many other performers, this young but yet very talented lady has a twitter account, and although she doesn’t tweet as often as other actors she was always there telling us about her experience throughout North America or adding small comments. Liana was also chosen by all of you as “Favorite Sophie” in a poll last year. Since then, I have been exchanging some tweets with her and I even promised that, if I ever was in the same city , I would love to see her on stage. And I kept my word.
But the key questions here is: Would I have traded Wicked for Mamma Mia if I didn’t feel that “connection” towards going and see Liana? My answers is : probably not. Twitter is a powerful tool that enable us to be totally connected at almost every moment and with thousands of people around the world. Think it this way: I am from Argentina and it wasn’t until a few weeks ago that I moved to the US, what better example of a world-wide reach there is but mine. In this particular case, I met Liana through Twitter and the fact that we had previously exchanged some tweets created-within me- that x factor that drove me to go and see her instead of anything else on Broadway. Of course, I’m not a friend of hers or any other actor. As many of you, I’m a common theatergoer. But the fact that I felt “closer” to her after exchanging a few tweets was decisive at a certain level.
I know many actors don’t see this connection or even can’t truly imagine how some fans may feel about receiving a simple hi or thank you over Twitter. But I can guarantee you that I’m not the only “follower” than feels “special” when getting a response over twitter or other social network. Of course, I do understand that actors can’t respond to everyone because, like me, there are hundreds of other people that are also tweeting them. But that’s exactly the point. That’s exactly why after a simple response we feel special. You don’t even have to respond every single time.
Don’t get me wrong here. I’m not writing this to change how things are, but sometimes it is nice to let you all know how things work on this side.
As many of you know I tweeted prior to the show, during the intermission, and after the end. When I woke up the following day I had a response from Liana thanking me for everything. She needn’t do that, but the fact that she did, makes her “special” and makes me want to go back and see her next time.
In conclusion, Twitter can be whatever we wanted or needed to be. Whether is to get information, to meet new people or simply to have a gesture. You actors have the amazing power of being able to make a difference. If it’s just to make our day with a simple hi, or to set an example that can inspire our life. You can do it. Don’t underestimate that power and use it for good. A simple @reply can turn a bad day into an incredible day for us (the fans). But let us all know, we shouldn’t expect it. It’s not the rule. Besides surprises can be much more thrilling.
We decided to give you more things to keep you coming to visit us in OZ.
Therefore, as from now you will find a new “Page” on the top of the blog call “Ultimate Wicked Stars Twitter List“.
This new space will give you information on the Twitter addresses of all your Wicked favourites Stars.
I pray for your help to keep it updated and enlarge the list of our Wicked Stars.
Eblog has published a very nice artwork for each social network. I’m more of Google.
The TwitBlock website was recently launched to help you in discovering, rating and blocking Twitter spamming accounts.
Twitblock.com is a free site that scores the different profiles based on a highly complex algorythm that calculates how likely they are to be spammers.
I try it and it seems very accurate.
Give it a shot.
Recently, the New York Times published a very interesting article on how creativity on Web 2.0 can reach any market and any industry. Andrew Adam Newman, author of the article, wrote on how the Broadway hit “Next to Normal,” currently playing at the Booth Theater on West 45th Street, took advantage of new technologies in this case Twitter, social networking site, to broadcast an adapted version of the show to gain visibility.
“Next to Normal” began to publish in the form of short text messages, or tweets — just a line from a character at a time- on several times daily over 35 days.
So as to imagine the impact on May 12, about a week into the serialized Twitter performance, “Next to Normal” had 30,000 followers; when it ended on June 7 with the last line of text and audio from the final song, “Light,” about 145,000 had signed up. Then, as the cast began text messaging back and forth with followers, their numbers continued to grow, recently topping 550,000. According to the tracking site Twitterholic, N2NBroadway is ranked 210th, attracting more followers than celebrities like Paris Hilton and Stephen Colbert and brands likeStarbucks.
I think this is a clear example on how Web 2.0 can leverage any product. It truly doesn’t matter if it is a Musical Play or a Coffee, if you have an adequate and creative use of the Web 2.0 it can help anything!
via New York Times | See full article of the NYT here